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OFC/NFOEC 2008 in pictures

OFC/NFOEC was a big event for the FibreSystems’ team because it was our first outing since we relaunched the magazine and its companion website fibresystems.org a few months ago. Armed with 1200 copies of the mag, and some dazzling egg-yolk yellow T-shirts, we prepared to take the show by storm. Here are some photo highlights from the week. Enjoy!

FibreSystem’s Swedish contingent (from the left: marketing executive Mikael Wigart and sales executive Mattias Persson) earn their keep by putting stickers on 1200 magazines ready for the publishing bins. We let them stay up late too.

There’s no mistaking that this is the FibreSystems booth. Bring your sunglasses! Our illustrious publisher Claire Bedrock and marketing man Mikael Wigart were always on hand to tell exhibition attendees everything they never needed to know about the magazine, and to bribe folk into signing up for the print or digital edition.

HMS Surprise is a replica of an 18th century Royal Navy frigate, which was used in the film Master and Commander, and now resides at the Maritime Museum of San Diego. This was to be the location of the fibresystems.org launch party. The surprise was that the party got moved to the paddle steamer Berkeley, moored behind it, but 191 people still managed to find us.

The egg-yolk yellow marketing campaign certainly got us noticed in the exhibition hall. But a yellow website, yellow banners, yellow pens, and yellow T-shirts clearly wasn’t enough, we had to have yellow tablecloths at the party as well. For 2009, we’ll see if we can get permission to paint the submarine.

From left to right: Pauline Rigby, editor of FibreSystems Europe magazine, and fibresystems.org (someone give me coffee), Roy Rubenstein, former industry analyst with RHK, and now research director for Light Counting and a regular contributor to the magazine, and our esteemed publisher, Claire Bedrock (aka booth babe).

A good time was had by all at the fibresystems.org launch party. These guys from the University of Melbourne certainly did, although the fact that they’d just won startup funding may have helped. Also in the picture, folks from Diamond Australia.

San Diego is such a great venue! The conference centre is right on the bay, with the temptations of the sun and sea, whale watching and the Maritime Museum vying with the show for your attention - shown here is aircraft carrier USS Midway. The good news is that the conference organizers say OFC/NFOEC will be held in San Diego for the next two years. Until next time!

Posted by Pauline Rigby on March 5, 2008 3:28 PM | Permalink